AI Consultancy · Pharma · Wireless · Electronics · IoT

Navigating the AI Revolution for your Business

We help boards and leadership teams make honest, data-driven decisions about AI integration — from roadmap to implementation — so your business grows faster and costs less to run.

Michael Sims advising the London Mayor on Smart Cities
Michael advising the London Mayor on Smart Cities
50+
Wireless hardware products designed
200+
Software applications delivered
2M+
Units manufactured across all products
72
Countries sold into globally

Innovation. Commercialisation. Growth.

20 years of taking new ideas from concept to global market — across hardware, technology, pharma and defence. We help you do the same, faster.

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Innovation & Innovative Thinking

We help businesses and founders think differently — identifying opportunities others miss and building the commercial case for bringing new products and services to market.

  • Innovation strategy & ideation
  • New product & service development
  • Commercial viability assessment
  • Competitive differentiation
  • Board-level innovation advisory
Start the conversation →
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IP Protection & Commercial Secrets

Knowing what to protect — and how — is one of the most valuable decisions a founder can make. We advise on patents, trade secrets, and what to share vs. guard as you scale.

  • When and whether to patent
  • Trade secret strategy
  • What to share in sales & partnerships
  • IP positioning for investment or exit
  • Licensing & commercialisation models
Protect what you've built →
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New Market Entry

Selling a proven product into a new market is harder than it looks. We've done it across 72 countries and know exactly what trips companies up — and how to avoid it.

  • Market entry strategy & sequencing
  • Pricing for new geographies
  • Channel & route-to-market selection
  • Regulatory & cultural navigation
  • Local partner identification
Enter new markets →
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Global Partnerships

The right partner can open a market in months. The wrong one can close it for years. We help you identify, structure and manage supply and sales partnerships that last.

  • Partner identification & vetting
  • Supply chain partnership structuring
  • Sales partnership & reseller agreements
  • Joint venture & co-development models
  • Partnership governance & performance
Build the right partnerships →
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Global Distribution Networks

Built and managed distribution across 72 countries. We know how to structure networks that scale — from first export to full international operation.

  • Distribution strategy & network design
  • Distributor selection & onboarding
  • Logistics & fulfilment infrastructure
  • Inventory & demand planning
  • Contract manufacturing relationships
Scale your distribution →
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AI for Sales & Supply Growth

AI is a tool, not a strategy. We help businesses identify where AI genuinely accelerates sales, improves supply chain decisions, and reduces operational cost — without the hype.

  • AI opportunity assessment
  • Sales pipeline & forecasting automation
  • Supply chain intelligence & optimisation
  • AI-assisted market & competitor analysis
  • Implementation roadmap & governance
Use AI with purpose →

How We Think & Advise

Two proven frameworks that underpin how sims64 diagnoses your situation and drives it to a clear outcome.

THE COIN FRAMEWORK sims64 Consultancy COIN FRAMEWORK CONTEXT OBSERVATION NEXT STEPS IMPACT Context What is the situation? Your current landscape, processes & market position. Observation What do the data tell us? Intelligence, benchmarks, gaps & competitor moves. Impact Cost of inaction? Revenue risk, efficiency loss, competitive disadvantage. Next Steps What do we do now? Costed roadmap, priorities & implementation timeline. sims64.com · AI Consultancy

We use the COIN framework to diagnose where you are, understand the data, quantify the risk of inaction, and define a clear path forward.

THE GROW MODEL sims64 Advisory Framework G — GOAL R — REALITY W — WILL Goal Where does your business want to get to? Ambitions & success metrics. Reality Where are you today? Current maturity, data, processes & talent gaps. Options What paths are available? Build vs buy, automate vs enhance, phased roadmaps. Will What will you commit to? Decisions made, resources allocated, accountability assigned. The plan that sticks. sims64.com · AI Consultancy

The GROW model guides every client engagement — from defining your goal and understanding your reality, through exploring options, to committing to a clear plan of action.

Our Approach

A structured, phased methodology from prototype to full governance — built for businesses that need to move fast without losing control.

01

Prototype

Defining the Challenge

Understanding your objectives, sector, existing processes and challenges as a basis for rapid prototyping.

  • AI Strategy
  • Opportunity Assessment
  • Business Case Development
  • Rapid Prototyping & Testing
02

Production

Building the Solution

Design, build and integration of AI workflows, agents and applications.

  • Solution Design
  • Technology Selection
  • Tech Dev & Integration
  • Testing & Deployment
02b

Data

Organising Your Data

Design and implementation of an AI-ready data strategy, underpinned by modern data platforms.

  • Data Strategy & Architecture
  • Platform Implementation
  • Migration & Deployment
03

Adoption

Driving Usage

Building internal capabilities, training your team and implementing change management to drive uptake.

  • Change Management
  • Team Enablement
  • Capability Training
  • Implementation Playbooks
04

Governance

Managing Risk

Design of AI policies, risk controls and guardrails to ensure compliant, ethical AI implementation.

  • Governance & Compliance
  • Security & Privacy
  • Ethics & Risk Frameworks
  • Implementation Playbooks

Honest Consulting. Real Intelligence.

We are not a software house selling you an AI product. We are independent consultants whose only interest is your business outcome.

Independence

We do not sell AI software. True consultancy means giving you the intelligence to determine whether your own team can build the solution — or whether external development is genuinely the right call. We are fully aligned with your interests, not a vendor's sales targets.

Deep Sector Experience

Over 50 wireless hardware products designed, 200+ software applications delivered, and 2 million units manufactured across all products — sold into 72 countries. We bring real-world, cross-sector expertise — not generic consulting frameworks.

Gradual, Trusted Roadmaps

We believe in gradual AI implementation — starting with task enhancement driven by your existing staff, then incrementally automating as trust builds. This protects your workforce, your timelines and your budget. Every recommendation comes with a forecastable efficacy saving.

Is Your Business Ready for AI?

These are the questions every board should be asking right now. We help you answer them honestly.

Are you replacing in-house software teams? Which teams are identified for AI management? What is your most profitable cost replacement? Are you outsourcing AI development? What are your quickest efficiency wins? Are your products using AI? Is your business saving time with AI tasks? Would you rather retrain staff to build in-house?
Let's Have an Honest Conversation

Industry Expertise

Deep specialist knowledge across four high-stakes industries where commercial strategy and emerging technology intersect.

Pharma

Pharmaceutical & Life Sciences

15+ years of senior pharma marketing experience combined with data-driven AI market intelligence. We help pharma boards make honest choices about AI in drug development, compliance, sales operations and market research.

Wireless

Wireless & Connectivity

Hardware development experience across 40+ products for the wireless sector. From design and testing to global distribution, we understand the product lifecycle and where AI can genuinely accelerate development and reduce cost.

Electronics

Electronics Manufacturing

Contract manufacturing expertise across China, Taiwan and Europe with a proven 0.004% DPPM over 15 years. If you face supply chain, quality or growth challenges with a contract manufacturer, we bring hands-on resolution experience.

IIoT / IoT

Industrial & Consumer IoT

Extensive hands-on experience designing and commercialising IoT and IIoT products using silicon from Qualcomm, Broadcom and Realtek. From chip selection and firmware strategy through to global product launch, we understand the full IoT stack — technically and commercially.